and, while thanksgiving is a u.s. holiday, cyber monday goes beyond our borders: >> we are seeing that cyber monday is actually becoming a global phenomenon. and we've seen amazon launch canadian and uk cyber monday deals. we're seeing brazil and spain launch cyber monday deals. >> reporter: online shopping is growing faster than bricks and mortar retail, but keep in mind, it's still only about 10% of all u.s. holiday spending. erika miller, "n.b.r.," new york. >> susie: when you tally up the retail numbers so far, sales topped $59 billion over black friday weekend, a 13% increase from last year. consumers have many choices to do their holiday shopping this year. online, in stores, smartphones, tablets, and social media like facebook are all in play. what strategies are working, and where are the best deals this holiday season? that's where i started my conversation with thomas blischok. he's the chief retail strategist at booz and company. >> well, shoppers this year actually have prepared more than they've ever seen